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PUBLISHED ON MARCH 12TH 2009
Andrew van de Burgt Introducing a new look for AUTOSPORT
AUTOSPORT editor Andrew van de Burgt explains the reasons behind the biggest magazine redesign in a generation, the first issue of which goes on sale today

  By Andrew van de Burgt
 
 

For 59 years AUTOSPORT has been one of the most influential players in the motor racing media.

The knowledge, passion and enthusiasm of founders Gregor Grant and John Bolster ensured the magazine quickly became part of the motorsport establishment and one of the key opinion formers.

Fifteen years ago the bold decision was made to enter the online world and autosport.com was created. The digital revolution that's taken place over the past decade has fundamentally changed the way people consume media, especially news.

Subsequently AUTOSPORT, as a weekly news-based magazine, has had to adapt to the fast-changing environment.

This has led to its biggest redesign in a generation. On sale today, the new-look AUTOSPORT has evolved to offer readers the quality and insight that is synonymous with the magazine's illustrious history.

The most obvious change from the outset is the bold, new logo. This emphasises the scale of the change inside. Layouts have been made clearer and easier to read, new features have been added as have new columnists. Recently-retired Formula 1 driver David Coulthard offers his expert opinion ahead of each grand prix, and F1 Racing's Bradley Lord gives his unique take on the week's events.

There's also a complete new section at the back of the magazine called 'Final Drive', where we delve into the AUTOSPORT archives, look at the best pictures of the week, review the latest motor racing-related products and take you through the upcoming action on-track and on-screen.

The redesign has also allowed for the return of some AUTOSPORT classics. The Race of my Life returns with Michael Schumacher, while Sports Extra covers all the UK national action and the historic racing scene.

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