Analysing Wrooom's exceptional growth

Analysing Wrooom's exceptional growth

From a friendly meeting between a group of journalists and drivers, Ferrari's Wrooom has become a huge event that catches the attention of millions of people. Dieter Rencken looks at how the even has grown over the years

Variously perceived to be Ferrari's week-long ski camp at which team announcements are made, an official Formula 1 media gathering, or a combined Ferrari/Ducati ‘jolly' function, the concept of the annual Wrooom festival began life almost 30 years ago as nothing other than a social ski bash casually organised by a couple of Italian journalists who wished to frolic in the white stuff with a few F1 drivers.

However, so exponential has been the event's growth that last year visuals from the Dolomites were seen by over 1 billion people in 186 countries – ranging from Afghanistan through Sudan to Zimbabwe.

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