Analysing the decline of ticket sales

Analysing the decline of ticket sales

The British GP is nearly sold out, but the Silverstone race seems to be the exception as fewer fans travel to most of the races. Dieter Rencken analyses the decline of ticket sales

Ticket touts (or 'scalpers' in US parlance) are generally the best barometers by which to gauge the commercial success of a grand prix – if, on race day, they're a dime a dozen and charging top dollar for a bum seat, the grand prix is sold out; if they're conspicuous through absence and/or literally throwing away paper, the place is sure to be empty.

Thus these guys are seldom about in places such as Malaysia and Istanbul, while grands prix at the likes of Silverstone, Barcelona and Hockenheim are generally manna from heaven – but only if local heroes are doing the business. There used to be, though, one exception: Monaco, despite not having had a local star since Louis Chiron took the start of his home race with a Lancia in 1955, having previously placed third in the principality's first ever world championship race in 1950.

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