Sebastien Loeb won another title in 2010, but Sebastien Ogier and Jari-Matti Latvala showed future champion potential. David Evans assesses the WRC's class of 2010

10. Hayden Paddon

That this Kiwi came so close to winning the Production Car World Rally Championship in his first season at the highest level is testament to his prodigious talent and his massive commitment to every element of the sport.

Paddon worked harder than anybody in the Pirelli Star Driver programme. He lost a chunk of weight, learned to drive on asphalt, honed his already sharp skills on the dirt, showed the rest of the world the way to deal with the media and generally did a cracking job as an ambassador for Pirelli and the FIA. His season went south with a puncture in France, but he'd shown his mettle with some outrageously quick times earlier in the season.

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