Thoughts ahead of the 2011 launches
As the 2011 car launches are about to start, Dieter Rencken reflects on the schedule and logistics of the events
Although Ferrari, launching its 2011 car tomorrow (Friday), has stuck to its traditional modus operandi of unveiling in its Maranello factory at some point towards end-January, Formula 1's budget-trimming activities have meant that in most instances the rest has settled on unveiling in Valencia ahead of the sport's first official test session of the season.
One of two exceptions is McLaren, which elected to launch so far from its base - in both senses of the word, i.e. fan and factory – that it chartered a jetliner to move Fleet Street to Berlin as it chases coverage for newly-extended sponsor Vodafone. Given that the major focus of McLaren's launch is - as it was last year – global internet coverage, one wonders about the quality of broadband in London's easterly reaches, or the ability of some hacks to decipher proceedings...
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