Why manufacturers are eyeing F1 again

Why manufacturers are eyeing F1 again

Manufacturers are starting to pay Formula 1 attention again - but in different ways to the early-2000s gold rush. Dieter Rencken analyses the trend and Infiniti's deal with Red Bull

In more than a few ways the period just past reminds of the turn of the last century: when car-maker after car-maker announced an entry/return/upscaled involvement in Formula 1.

Back then the list was certainly illustrious, what with Jaguar painting grandstands green after purchasing Stewart Grand Prix with Ford bucks, BMW making a return with Williams ahead of an entry in its own right (with Sauber), Honda partnering BAR in preparation for a takeover of the tobacco-backed outfit, Toyota entering as a turn-key operation producing its entire car under one roof, Renault purchasing Benetton, and Mercedes upgrading its involvement from engine supplier to 40 per cent shareholder in McLaren.

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