Why IndyCar must connect with its US audience again

Why IndyCar must connect with its US audience again

While IndyCar is making strides to regain some ground to NASCAR in the US racing landscape, the collapse of the de Ferran/Kanaan deal shows problems remain. Jeff Olson investigates

Following IndyCar racing is a bit like riding a Tilt-a-Whirl at a ramshackle county fair. You're up, you're down. You see things, but you can't quite interpret what you're seeing. Sometimes you don't know whether you're happy or dizzy or about to get sick.

Take, for instance, the recent and unfortunate debacle of Tony Kanaan and Gil de Ferran. With Kanaan unable to come up with enough sponsorship backing to make it float, the entire De Ferran Dragon Racing team collapsed. A few days later, FAZZT Race Team was rescued by Sam Schmidt. Good for Sam, but not for de Ferran or Kanaan, who's still trying to find a ride for the 2011 IZOD IndyCar Series season just weeks before the season opener.

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