What F1 can learn from McDonalds

What F1 can learn from McDonalds

With crowds at Formula 1's 'new world' races either small or shrinking, Dieter Rencken believes the sport could do a lot worse than following the expansion model of a certain fast food chain as it bids to build its popularity worldwide

Over the years Bernie Ecclestone's TV production crews have worked wonders in upping the standard of Formula 1's broadcasts, so much so that the remaining two independent productions - Monaco (hosted by Tele Monte Carlo) and Japan (Fuji TV) - are found wanting in many areas, be they camera angles, breakaway or atmosphere shots, or the simple task of identifying a race within the race, and focusing on that.

Where once F1 fans were at the mercy of partisan host broadcasters, who fervently followed the local hero's every move - even when said driver was battling away in total solitude in P26 - Formula One Communications' (FOC) grey-tented village graces 90 per cent of grand prix venues, and there is little doubt that the commercial rights holder, having introduced the 'world feed' in 2007, is aiming for a monopoly.

To continue reading this feature...

You must have an AUTOSPORT+ subscription. Prices start from just $1.50 per week and give you full unrestriced access to all news and features. View package options? Magazine subscriber?

AUTOSPORT+

from just $1.50 per week

  • Get unlimited access to AUTOSPORT with news and views from the paddock
  • Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
  • Explore every F1 stat in the world’s best motorsport database

Pay as you go

Read this feature right now for just

$1