Valentino Rossi flies right past me at what seems like 200mph, darting from side to side on his snowboard. Then, moments later, two chaps dressed in Ferrari gear – followed by a camera crew – are whizzing down the slopes after him.

Amid all the excitement – and discussion with a colleague about whether it was Fernando Alonso or Felipe Massa – I lose my footing, grab a front edge on my snowboard and tumble head over heels into the snow. The quick boys are long gone by the time I am back on my feet.