Citroen's motorsport marketing dilemma
Citroen is axing thousands of jobs and closing a factory in the wake of dwindling sales, yet promises to continue throwing millions at rallying. David Evans explains why it's the right thing to do
Around 8000 Citroen employees are going to be made redundant. And one is potentially going to be paid around €9million for driving a DS3 next year. Does that stack up? Is that right?
The emotional bandwagon is an easy one to jump on. In which case, of course it's not right. It's immoral and vulgar in the face of such financial hardship to see Sebastien Loeb being paid such a vast sum to do something that comes naturally to him.
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