WRC: The power of promotion

WRC: The power of promotion

Radio and TV star – and full-on petrolhead – Chris Evans' CarFest event was a roaring success, thanks to some serious promotion. David Evans went along and realised his world – the WRC – could learn a lot

Petter Solberg is facing the wrong way. Not for the first time. In fact, not for the first time in the past 10 seconds; in that time, he's faced the wrong away about three times.

And now he doesn't seem to know which way is the right way.

To continue reading this feature...

You must have an AUTOSPORT+ subscription. Prices start from just $1.50 per week and give you full unrestriced access to all news and features. View package options? Magazine subscriber?

AUTOSPORT+

from just $1.50 per week

  • Get unlimited access to AUTOSPORT with news and views from the paddock
  • Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
  • Explore every F1 stat in the world’s best motorsport database

Pay as you go

Read this feature right now for just

39c