What F1 needs to do to win over America

What F1 needs to do to win over America

Formula 1 is back in the United States, hoping this time it can win over the American audience for good. But, as Dieter Rencken explains, grand prix racing needs more than a fancy new circuit to make it big in America

Make no mistake: Sunday's United States Grand Prix at the turn-key Circuit of the Americas is absolutely crucial to Formula 1, and not only from a sporting perspective.

True, the race in the land of red, white and blue features two double champions – fittingly driving blue and red/white cars respectively – slugging out in their determination to become motor racing's youngest triple world champion, but this weekend F1 faces an even bigger fight: to re-establish what credibility it enjoyed pre-Indianapolis 2005.

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