Don't blame Vettel for viewer switch-off
Fingers were pointing at Sebastian Vettel when F1's drop in TV viewing figures was revealed, but DIETER RENCKEN argues that commercial, political and sporting decisions had far more impact
TV numbers are Formula 1's currency. When ratings are up, the Formula One Group is able to negotiate top-dollar contracts - which in turn trickles down to teams, albeit diluted - and when global numbers peak so does the value of sponsor and partner deals, whether at team or commercial rights holder (FOG) level.
Circuit owners, too, score through increased awareness in their territories, while there is little doubt that today's fledgling viewers are tomorrow's drivers, engineers, buyers of tickets/merchandise/games, and pitlane reporters.
To continue reading this feature...
from just $1.50 per week
- Get unlimited access to AUTOSPORT with news and views from the paddock
- Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
- Explore every F1 stat in the world’s best motorsport database
Read this feature right now for just