Formula 1's definition of insanity

Formula 1's definition of insanity

Formula 1 appears to be taking steps to boost its popularity. But JONATHAN NOBLE argues that it's asking the wrong people to come up with the answers

Formula 1 appears to have had a bit of an Einstein moment. Sadly, it's not something truly genius that's going to help the sport suddenly find a solution to turn around what many believe is a popularity crisis. Instead, I'm talking about one of (allegedly) Einstein's most famous quotes: "Insanity is doing the same thing over and over again and expecting different results."

That is in effect what F1 has done in creating a new working group with some teams, Bernie Ecclestone and Flavio Briatore to look at ways to make the sport more popular. You don't have to be too clever to realise that asking the very same team bosses who backed a hugely detested idea like double points to solve F1's current ills 
is unlikely to generate anything of much note.

To continue reading this feature...

You must have an AUTOSPORT+ subscription. Prices start from just $1.50 per week and give you full unrestriced access to all news and features. View package options? Magazine subscriber?

AUTOSPORT+

from just $1.50 per week

  • Get unlimited access to AUTOSPORT with news and views from the paddock
  • Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
  • Explore every F1 stat in the world’s best motorsport database

Pay as you go

Read this feature right now for just

39c