Formula 1's definition of insanity
Formula 1 appears to be taking steps to boost its popularity. But JONATHAN NOBLE argues that it's asking the wrong people to come up with the answers
Formula 1 appears to have had a bit of an Einstein moment. Sadly, it's not something truly genius that's going to help the sport suddenly find a solution to turn around what many believe is a popularity crisis. Instead, I'm talking about one of (allegedly) Einstein's most famous quotes: "Insanity is doing the same thing over and over again and expecting different results."
That is in effect what F1 has done in creating a new working group with some teams, Bernie Ecclestone and Flavio Briatore to look at ways to make the sport more popular. You don't have to be too clever to realise that asking the very same team bosses who backed a hugely detested idea like double points to solve F1's current ills is unlikely to generate anything of much note.
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