Are the teams holding F1 back?
F1 needs to generate new audiences. To do that, argues BEN ANDERSON, it needs to make sure its true stars are at the forefront and allowed to express themselves both on and off the track
There's been a lot of worried talk in the Formula 1 paddock this season. Audiences are falling and the sport is failing to generate new ones.
Setting aside accusations that F1's promoter doesn't promote the sport as well as it could, and the fact that its media strategy pretty much stops at the end of a TV camera lens, just how do you make the sport relevant to a new generation?
To continue reading this feature...
from just $1.50 per week
- Get unlimited access to AUTOSPORT with news and views from the paddock
- Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
- Explore every F1 stat in the world’s best motorsport database
Read this feature right now for just